by Chad Norman | Jan 16, 2017 | Uncategorized
A product’s brand is about way more than a logo, palette, or website… it’s about how it FEELS to use it. Apple knows that we feel different and progressive when we snuggle up with our iPhone, and Nike knows we feel hip when we slip on our Dunks: These brands give us...
by Chad Norman | Mar 22, 2016 | Uncategorized
It’s that time of year again: 80 degree weather, pollen-covered cars, Food & Wine Festival, no-see-ums, Fashion Week… Spring is officially here in Charleston! With the longer days and warm weather comes event season, which means opportunities to get out...
by Chad Norman | Dec 16, 2015 | Uncategorized
You’ve heard it a million times: you never get a second chance to make a first impression. In the employment world, this is true whether you’re a candidate or a recruiter – but also if you’re a company looking to attract talent. First impressions matter. Your...